We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic - which doesn’t allow the use of toxic chemicals, uses 88% less water and 62% less energy to produce, and promotes a better quality of life for all involved in producing it, the decision is a no-brainer.
With that responsible choice in mind, you won’t find endless denim shapes here - solely the most flattering, go-with-everything classics, like a boyfriend and a skinny cut. Both come with comfortable over-the-bump stretch jersey bands and feature in classic washes. They’re the sort of staples you’ll relish handing on to friends when their time comes (or, you can give them a new life by listing them on our Pre-Loved section.
This season we’re excited to introduce our first ever denim dungarees (with a shaped band that sits under your bump) which promise to see you right through pregnancy. Offering limitless layering potential under everything from floral blouses to Bretons - if you’ve wanted to replicate that look from the movies where the expectant mother is in the nursery with a paintbrush in hand wearing a pair of overalls, this is your moment!