The Story Begins Here

"When I started these brands, my vision was simple: to create fashion that truly celebrates women and respects the planet. As a mother and entrepreneur, my own experiences inspired Isabella Oliver, clothing designed to support modern motherhood and later, Baukjen, a collection rooted in effortless, everyday style.

Sustainability has always been at the heart of what we do. I believe that style and responsibility can and should go hand in hand. That’s why we’ve made bold choices, from eliminating plastic packaging to introducing rental and pre-loved collections. We’re far from perfect, but we’re committed to doing better every day. And I’m so grateful you’re here on this journey with us."
Our Philosophy

We believe fashion should be a force for good. That means putting ethics at the heart of everything: from carefully sourcing planet-friendly fabrics to ensuring fair working conditions across our supply chain.

We design for longevity, not fast trends. Every piece is created with purpose, thoughtfully crafted to be loved, worn, and reworn. We encourage our community to buy better and waste less, offering services like rental, resale, and recycling to help close the loop.

Fashion can be beautiful and responsible. We’re here to prove it.

“I believe that style and responsibility can and should go hand in hand.”

Its in our fabric

At Baukjen and Isabella Oliver, we design timeless, versatile pieces that empower women at every stage of life. From effortlessly chic everydaywear to sustainable maternity staples, our collections combine modern elegance with comfort and practicality. We are a Certified B Corp™ and driven by our mission to put people and the planet first, offering fashion that looks good and does good.

We’re proud to be carbon negative across both brands, producing consciously with low-impact fabrics, ethical practices, and a circular approach to fashion. Whether you’re discovering Baukjen or Isabella Oliver, you’re part of a community that values slow fashion, transparency, and positive change.