As a business we are slow fashion advocates, we design and produce clothing that is made to last. We work closely with our European factories so we can be 100% transparent to our customers in communicating how our clothes are made. We stand for circularity and are proud to have launched both our Pre-Loved and rental initiatives providing a practical step towards a circular fashion business model.

SHOP PRE-LOVED
BROWSE RENTAL
Pre-Loved helps to extend the lifespan of our garments with the aim to lower impact on the environment and improve rate of reuse and recycling. We accept donations of old maternity and non-maternity clothing to be re-loved, repurposed or recycled in a sustainable way by us. While our rental scheme keeps garments in use for longer, reducing waste generated by fashion.

DONATE YOUR PRE-LOVED MATERNITY CLOTHING
From September and to kick start Oxfam’s campaign we will donate 50% of the net proceeds from sales of our Pre-Loved category to Oxfam’s Second Hand September. We also want to encourage you, our customers to send back any unwanted clothing which we will either re-purpose via Pre-Loved or donate directly to Oxfam, encouraging small steps towards a greener future.

DONATE YOUR PRE-LOVED MATERNITY CLOTHING

To find out more about our schemes please visit our People + Planet, Rental & Pre-Loved pages.