Buy better; buy once; live in it - that’s our mantra​


From the very early weeks up to the last few days, the way the soft and stretchy jersey expands to accommodate your body guarantees a perfect fit. And of course, once baby arrives, don’t be surprised if you find they’re all you want to wear.​

And our trousers are just as considered as our tops; our jeans - available in both skinny and boyfriend legs, come with supportive over-the-bump waistbands, and there are cargo-inspired trousers if you fancy something a little different. Get ready to wear again and again.​


Our Essentials tops come with sleeves to suit all styles and seasons (choose from cap sleeves, long, sleeveless tanks and comfy Henley styles). One of our favourites is the Turtleneck - a true chameleon that you can dress down with jeans or elevate with loose palazzo trousers and a pair of drop earrings.​


Comfort and longevity should be top of your list when shopping for maternity wear. That’s why our Essentials tops, crafted in Eco-conscious jersey come with a clever side-ruching feature, which promises to grow with your bump right through pregnancy. ​

Love Kelsy? Meet Janie

A sleeveless take on our bestselling Kelsey with plenty of space for your growing bump. It has a side-sewn belt...

The Dress That Does It All

If you buy just one thing to see you through your pregnancy, make it Araminta. This is your hard-working LBD...